The gap between a message and a ticket
A traditional answering service is optimized for message-taking. Their operator answers, notes the caller's name and callback number, and forwards a note to the restaurant. Someone at the shop then has to call back, ask again for the address, walk the menu, and re-enter the order into the POS. On a Friday night, that loop rarely closes in time.
Restaurants don't need a message. They need a ticket that matches the live menu, respects modifier rules, and lands in the queue while the caller is still on the line. Fire It captures the order in the same conversation — no callback, no re-entry, no dropped detail.
