Sit down with the person who built the POS menu and open a shared doc. Sort your item list by last-30-days phone-order count. For the top 20 items, add every spoken variant a regular would use — abbreviations ("pep" for pepperoni), size shorthand ("small" for a 12-inch), plural-vs-singular forms, and any neighborhood vocabulary your regulars actually say on the phone. If your shop takes Spanish or Vietnamese calls, add those variants in the same pass rather than deferring them to a "phase two" that never happens. Fifteen minutes of this review typically covers 80% of the alias coverage your agent will ever need; the remaining 20% surfaces during the first two weeks of live traffic and gets added ad hoc.
Once the alias sheet is done, walk the "Operational reality" group in the checklist above. If the sold-out workflow doesn't have a named owner, stop and assign one before ticking any launch-adjacent box — that single decision predicts more of rollout success than the rest of the checklist combined. When you're ready for the broader rollout plan the alias review feeds into, move to the implementation checklist.