In a lot of neighborhoods, more than one in five callers wants to speak Spanish. Fire It's multilingual configuration keeps that revenue on your ticket, not on someone else's.
Multilingual phone orders in fast casual are a real revenue driver in Spanish-speaking neighborhoods. Fire It's multilingual configuration handles greetings and capture in English and Spanish, with your menu localized once and reused across languages.
Fast casual concepts cluster in neighborhoods where Spanish is a first language for a meaningful share of customers. A phone that only speaks English silently loses those callers. Even a bilingual host during peak hours can only take one call at a time.
The English and Spanish flows share the same schema — so the ticket the kitchen sees is the same regardless of which language the caller used.
We don't claim perfect coverage of every dialect. Regional Spanish varies. If your neighborhood uses specific local terms, add them as aliases so the agent recognizes them.
Enabling Spanish alongside English is not a switch. It's a rollout: enable Spanish greetings first, monitor call outcomes for two weeks, add Spanish-language aliases for the top fifty items in your neighborhood's vocabulary, and only then advertise the bilingual line externally. Fire It's admin exposes the alias-per-language editor so the operator adds neighborhood vocabulary directly. The result is a Spanish flow that matches your specific market, not a translated approximation of the English flow.
Spanish varies meaningfully across regions and generations. A cuban-heritage Miami caller and a mexican-heritage Los Angeles caller can use different words for the same order. Fire It doesn't pretend a single dialect covers both — the alias editor is the mechanism operators use to teach the agent local vocabulary. This is the least-glamorous hour of setup and the one with the highest ROI in bilingual neighborhoods.
Bilingual callers often code-switch — start in English, drop into Spanish for a specific ingredient, return to English. Fire It handles moderate code-switching but is not a perfect translator, and heavy code-switching is a place where a bilingual human still outperforms. The agent's fallback is to stay in the language the caller started in and read back the order in that language. If the read-back reveals a mishearing, the caller can correct in either language.
Bilingual capture is a neighborhood decision, not a chain-wide toggle. A shop three miles from another in the same city can have a very different Spanish-speaking caller share, and enabling the second language chain-wide creates alias-noise for shops whose callers never invoke it. The rollout below is calibrated to enable per-shop and only when the caller data justifies it.
Shops whose Spanish-speaking regulars specifically want a human — often because their relationship is with a named counter person — are not the right fit for a bilingual agent. In those cases the agent's job is to greet in Spanish and transfer immediately to the human on staff, not to attempt the full order flow. Fire It's transfer semantics support that pattern explicitly. The fast-casual hub at /solutions/fast-casual explains the operator framing, and /use-cases/restaurant-menu-voice-ordering covers the general menu-binding architecture that underlies per-language aliases.
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